Through comparative analysis, surveys and user interviews we identify elements and features that will delight the user.
If an existing product, identify the problems to improve
Understand how the user will use the product
Specify the users needs
Define
We specify who the primary user is and determine the possible ways they will move through the website. We create wireframes for testing and iterate based on user and stakeholder feedback.
Create user personas
Determine user journeys for testing
Initial information architecture (IA) and sitemap
Lo-fi wireframes to test ideas
Iteration based on user testing feedback
Design
We determine the colours, fonts, and images and create hi-fidelity mockups and prototypes for testing and sign off.
We determine the look and feel of the website
We create hi-fidelity designs of all pages for testing
We create a style guide to speed future updates
User journey prototypes for testing
Iteration based on user testing feedback
Testing
We complete a thorough test of the completed website before going 'live'.
Quality Assurance testing
Google page speed tests
Search engine optimization review
Website 'live'
We submit the website to all search engines for indexing. We train clients on any features they want to self manage.
